@article{
  author = {Zarrini, Ebrahim, Asgari, Peymaneh},
  title = {The Effect of Sensory Marketing Management on Willingness to Pay Online Through the Mediating Role of Consumer Perceptions of an Ethical Brand in Tourism Service Companies in Tehran Province},
  journal = {Rahbord-e-Tousee},
  year = {2026},
  volume = {22},
  number = {87},
  pages = {137-153},
  doi = {}
}