TY  - JOUR
AU  - Zarrini, Ebrahim
AU  - Asgari, Peymaneh
TI  - The Effect of Sensory Marketing Management on Willingness to Pay Online Through the Mediating Role of Consumer Perceptions of an Ethical Brand in Tourism Service Companies in Tehran Province
JO  - Rahbord-e-Tousee
VL  - 22
IS  - 87
SP  - 137
EP  - 153
PY  - 2026
DO  - 
ER  -