Subject Areas :
Ali asghar Emadabadi 1 , Ebrahim Teimoury 2 , mir saman pishvaee 3
1 -
2 -
3 - Iran University of Science and Technology
Abstract :
The decisions about designing the supply chain network are considered as strategic decisions of supply chain management, which have long-term impacts on overall performances of the chain. However, one of the most important challenges of problems of designing the supply chain network is coordination of its parts that can lead to several restrictions in tactical and operational levels. One of the increasing approaches of the coordination in supply chain is using Collaborative Advertisements. In this article, using the collaborative advertisement in designing the multi-level supply chain, multi-period and multi-product, have been considered in order to make coordination. The chain is also looking forward to fulfill the requirements of establishing new facilities. Advertisements are provided in two sections; supplying advertisements and chain advertisements. The chain advertisements and the information resource of the chain that customers purchases and orders registration are registered within it, is an internet website, which gets some percent as website’s costs per purchase from the chain’s parts. The demand of each customer is considered dependent on price and advertisement function. In case study the plan of publication subscription has been specified that for all of the variances in the impact factor of the advertisement supplier, summation of supplier’s benefits in presented model are better than the present situations; however, this matter is not compatible with all of the suppliers and some of them would have less benefits. But by means of sharing benefits of this coordination, this problem would be satisfied
Sarmah, D. Acharya, S. K. G. (2006) “Buyer vendor coordination models in supply chain management,” European Journal of Operational Research, 175(1), pp. 1–15. doi: https://doi.org/10.1016/j.ejor.2005.08.006
Cachon G.P., N. S. (2004) “Game Theory in Supply Chain Analysis,” in Simchi-Levi D., Wu S.D., S. Z. (ed.) Handbook of Quantitative Supply Chain Analysis. International Series in Operations Research & Management Science. ma: Springer.
Berger, P. D. (1973) “Statistical decision analysis of cooperative advertising ventures,” journal of the Operational Research Society, 24, pp. 207–216.
Dant, R. P. and Berger, P. D. (1997) “Modelling cooperative advertising decisions in franchising,” Journal of the operational research society, 47, pp. 1120–1136.
Yue, J. et al. (2006) “Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount,” European Journal of Operational Research, 168, pp. 65–85.
Yan, R. (2010) “Cooperative advertising, pricing strategy and firm performance in the e-marketing age,” Journal of the Academy of Marketing Science, 38, pp. 510–519.
Zhang, C. and Ren, M.-L. (2016) “Closed-loop supply chain coordination strategy for the emanufacture of patented products under competitive demand,” Applied Mathematical Modelling, 40, pp. 6243–6255.
Simester, Y Brynjolfsson, E.(2009) “Dynamics of retail advertising: Evidence from a field experiment,” Economic Inquiry, 47, pp. 482–499.
Shankar, V. and Krishnamurthi, L. (1996) “Relating price sensitivity to retailer promotional variables and pricing policy: an empirical analysis,” Journal of Retailing, 72, pp. 249–272.
Aust, G. and Buscher, U. (2014) “Cooperative advertising models in supply chain management: A review,” European Journal of Operational Research, 234(1), pp. 1–14. doi: https://doi.org/10.1016/j.ejor.2013.08.010.
Jorgensen, S. and Zaccour, G. (2014) “A survey of game-theoretic models of cooperative advertising,” European Journal of Operational Research, 237(1), pp. 1–14. doi: https://doi.org/10.1016/j.ejor.2013.12.017.
Ghavamifar,A.(2015)” A Reliable Competitive Supply Chain Network Design under Risk of Disruption and Uncertainty Case Study: Isaco Company,” A Thesis Submitted in Partial Fulfillment of the Requirement for the Master Degree of Science in Industrial Engineering, Industrial Engineering Department, Iran University of Science and Technology,(in Persian).
Javan kiani,A. (2016)” Title Multi-Product, four-level, closed-loop Supply Chain Design for Deteriorating Items,” A Thesis Submitted in Partial Fulfillment of the Requirements for the Master Degree Industrial Engineering, Faculty of Industrial Ingineering, Yazd University, ,(in Persian).
Wong, A. and Tjosvold, D. (2005) “Supply Chain Relationships For Customer Satisfaction In China: Interdependence And Cooperative Goals,” Asia Pacific Journal Of Management, 22, pp. 179–199.
Jouzdani, J., Sadjadi, S. J. and Fathian, M. (2013) “Dynamic dairy facility location and supply chain planning under traffic congestion and demand uncertainty: A case study of Tehran,” Applied Mathematical Modelling. Elsevier Inc., 37(18–19), pp. 8467–8483. doi: 10.1016/j.apm.2013.03.059.
Ahumada, O. and Villalobos, J. R. (2011) “A tactical model for planning the production and distribution of fresh produce,” Annals of Operations Research, 190(1), pp. 339–358.
Seyedhosseini, S. M. and Ghoreyshi, S. M. (2014) “An integrated model for production and distribution planning of perishable products with inventory and routing considerations,” Mathematical Problems in Engineering, 2014. doi: 10.1155/2014/475606.10.1007/s10479-009-0614-4.
Farahani, P., Grunow, M. and Günther, H.-O. (2012) “Integrated production and distribution planning for perishable food products,” Flexible Services and Manufacturing Journal, 24(1), pp. 28–51. doi: 10.1007/s10696-011-9125-0
Govindan, K. et al. (2014) “Two-echelon multiple-vehicle location-routing problem with time windows for optimization of sustainable supply chain network of perishable food,” International Journal of Production Economics. Elsevier, 152, pp. 9–28. doi: 10.1016/j.ijpe.2013.12.028.
Sazvar, Z. et al. (2014) “A bi-objective stochastic programming model for a centralized green supply chain with deteriorating products,” International Journal of Production Economics. Elsevier, 150, pp. 140–154. doi: 10.1016/j.ijpe.2013.12.023.
Zahiri, B. et al. (2015) “Blood collection management : Methodology and application,” Applied Mathematical Modelling. Elsevier Inc., 39(23–24), pp. 7680–7696. doi: 10.1016/j.apm.2015.04.028.
Dai, Z. et al. (2018) “A location-inventory supply chain network model using two heuristic algorithms for perishable products with fuzzy constraints,” Computers and Industrial Engineering. Elsevier, 119(April), pp. 338–352. doi: 10.1016/j.cie.2018.04.007.
Saeed Mohammadi, Z. and Kazemi, A. (2017) “Presenting a Model for Coordination in Pricing and Cooperation in a Supply Chain with Discount Using Game Theory,” International Journal of Industrial Engineering & Production Management, 28(1), pp. 101–117.
Setak, M., Kafshian, H. and Saeed, A. (2018) “Incentive mechanism based on cooperative advertising for cost information sharing in a supply chain with competing retailers,” Journal of Industrial Engineering International. Springer Berlin Heidelberg, 14(2), pp. 265–280. doi: 10.1007/s40092-017-0225-7.
Piana, V. (2004) “CONSUMER DECISION RULES FOR AGENT-BASED,” Economics Web Institute.
